Jeff began his music career at the nationally recognized “free form FM radio station” KZEL-FM, in Eugene, Oregon. He got his start working with musical artists by booking and promoting regional and national Jazz and Blues artists throughout the Pacific Northwest. Jeff booked and promoted concerts with Dizzy Gillespie, Charlie Mingus, Bill Evans, Dave Brubeck, Robert Cray, Pat Metheny, Cal Tjader, Ted Curson, Oregon, Kenny Burrell, Eddie Jefferson, Bob Dorough and many others.
As the talent booker at the Eugene Hotel , Jeff introduced Saturday Night Live funny man, John Belushi to Robert Cray and Curtis Salgado, while John was in town the filming “Animal House”. The three of them listening and playing the Blues during Belushi’s off time was the seed for the development of “Blues Brothers”, for which Robert and Curtis received the dedication on the first album.
While President of Great Northern Publishing, a music merchandising company, Jeff licensed and developed wall calendars and other products for major artists like Bruce Springsteen, Michael Jackson, Madonna, Led Zeppelin, Gun’s & Roses and others. Jeff has also worked with major retailers to establish retail sales programs for tour merchandising companies, to augment their concert venue sales.
Understanding, guiding and working with musicians is Jeff’s talent and passion. He has also been fortunate to work with Laura Love, Mycle Wastman, Robbie Dupree, Doc Severinsen, Jay Hoggard, Skywalk and David Friesen in a business and creative capacity. His booking work with Friesen included a unique solo bass performance on the “Tonight Show” with Johnny Carson.
Jeff has spent much of his life in the Pacific Northwest, graduating from the University of Oregon. He had three wonderful daughters and resides in Kirkland, Washington with his wife Ilene Ruvinsky.
Musical artists, performing with passion, clarity, purpose and truth have provide some of the truly great and powerful experiences in Jeff’s life. The ardent pursuit of these musical experiences motivates and inspires Jeff’s work and creativity.
As a long time member, governor and officer of The Recording Academy (The Grammys), Jeff has been a mentor and inspiration to many musical artists, peers and young people pursuing music as a career. Most recently he concluded a 2-year term as Board President of the Pacific Northwest Chapter of the Recording Academy encompassing 5 western states, Hawaii and British Columbia.
2 Jeffs on Music, dedicated to career development & success in the music business, is the culmination of a long and varied career that has brought success to many musical artists and companies that Jeff has been associated with. Two of his most recent clients include ScreenPlay, Inc., one of the country’s most formidable in-store music video providers and LeRoy Bell, the remarkable soul/pop/rock singer and hit songwriter.
Music licensing is one of Jeff’s particular fortes. He has served as Vice-President of Licensing and Label Relations for PlayNetwork, Inc., a global media provider of music and video for retailers, including Starbucks, Gap, Old Navy, Banana Republic, Hot Topic, Nordstrom and Eddie Bauer. At PlayNetwork, Jeff created the still ongoing PlayLive Music Series, which featured over 130 major and developing artists in live intimate performances, including James Hunter, Rodney Crowell, Wendy Waldman, Colin Hay, Eric Bibb, Ben Taylor and many others.
Jeff has impressive and wide-ranging experience in the record industry; as Vice-President of Windham Hill Records helping the world discover George Winston, Will Ackerman, Alex deGrassi, Michael Hedges and others; as Vice-President of Gold Castle Records, working with legendary artists Peter, Paul & Mary, Judy Collins, Bruce Cockburn, Eliza Gilkyson, Karla Bonoff, and Joan Baez; and as Senior Promotion & Marketing Consultant to Music For Little People & Earthbeat! Records, working on projects with artists Sweet Honey in the Rock, Taj Mahal, Maria Muldaur, Shadowfax, Buckwheat Zydeco and Los Lobos.
With a soft spot for talented musical artists, particularly singer-songwriters, it would only be natural for Jeff to work as personal manager for Bryndle (Karla Bonoff, Wendy Waldman & Kenny Edwards & Andrew Gold), ArtieTraum and David Mallett and as an independent compilation producer, successfully assembling award-winning projects for Sony Music, Walt Disney Records, Shanachie, Rounder Records, Music for Little People & Narada Records.
A Northwest native (Tacoma) and University of Washington graduate, there is no doubt that Jeff’s passion and knowledge is an asset to anyone aspiring for success in the music business.